So you all know I'm a huge advocate of taking lead conversion out of Agents hands. This week we have made one step closer by implementing a new position called an IML (Internet Marketing Liaison).
What I've realized over the past year is even thour our LCA's do a great job of calling our leads, their talents are wasted on the prospecting part of our business. Our IML will fill that part of our business model now and do all our prospecting on leads we have never been able to get in touch. This will allow the LCA's to concentrate on more active and revenue generating leads.
In the end, it's about helping as many our leads (customers) buy and sell homes. The best way we can help them is by creating systems that help my Agents. With the new way we are doing things, the LCA will now also be making our first call to our new leads. They will now ensure that each of our new registrations will be called multiple times until we get hold of them. Currently our Agents call once, maybe twice, and then let it go. It's all about maximizing.
My next webinar in two weeks is going to go over our first two weeks or results with our new IML program. I'm looking forward to helping everyone understand this process as I believe it's a game changer.