Landing Pages - Keep it Simple

You have all heard me talk about landing pages. It's probably one of the most important if not most important aspect of lead capture. Sure you can have a great ad, but when a potential customer comes to your site, do they have to search hard just to find out where to give you their info?

Even if you have the right page, are you asking for too much information. Ask for the minimum of name, email and phone number. The less you ask for, the more you get!

Try this. Go to Google and type in any area real estate (melbourne real estate) and click on some of the sponsored listings. It's amazing how many sites you will find that just send people to the home page. There is little to no thought on the mind of the consumer. Consumers don't want to search for things on your site, they want the content delivered. This means they want to start where most Realtors want them to end up.

For all our pay per click accounts, they all have specific landing pages that are relative to the search the consumer was doing. For instance, if they searched Melbourne Real Estate, you can be sure that the page they landed on in our ppc program is going to give them access to the melbourne listings through our IDX and the page will be reflective of that search.

Let's face it, the more you give your customer at the beginning, the better chance you have of collecting more customer leads and eventually more customers for life! Develop a great landing page for every marketing campaign you do. This will not only give you a better return with lead capture, but you will also be able to track all your marketing in a better more consistent manner.