Real Estate and Work Ethic

I'm sitting here going through my emails before I go out and tackle that little golf ball shortly and I'm just thinking. I was recently talking to a lead generation and software company about how to convert leads. They had contacted me about using their system. I'm always trying to figure out better ways of working leads, but this one had me curious. The system itself is basic and easy to use. It doesn't have a ton of functionality, but it's not bad. However, when I was going through the demo, the person on the other end of the line told me that the best part of the system is you don't have to chase leads. You simply put the system up and they will come to you. They don't believe you should prospect or work your database, just wait until they contact you to buy a home.

With that said, it made me realize why they were marketing the system like this. This company doesn't exist because Internet Lead Generation is important and a great way of doing business, they exist because many if not most Realtors do not want to work to get business. Everyone is looking for the easy button. There is no easy button.

Yes, you can set up your Internet Program where you get leads and you don't ask for phone numbers and you never call a lead until they give you their number and you have a conversation. My question is always; how many sales are you leaving on the table. If you are able to get 4-6 sales a year without doing anything, how many sales would you have if you actually prospected your database of leads.

In the end it comes down to work ethic. Most Realtors are looking for the easy button and the Internet seems like the closest thing we have to the easy button. You can market online and capture leads and never call them. You will, with an appropriate backend marketing campaign, get sales. No question. But since when are we satisfied with mediocrity? So many Agents, and not just Agents but people, are willing to never reach their potential because of their lack of work ethic. This business is one of the easiest sales jobs I have ever had. There is basically very little if any "sales" that go into selling Real Estate. Of course getting business is all about sales and prospecting. If you don't prospect your database, you are leaving thousands of dollars on the table...very simple.

So as you move on with your day today, just think of how much your life would change if you had just 1 more transaction per month, how about 2 extra transactions per month. If you are lucky, you know thousands of people and they send you business every month. However, if you are like most of us, you need to do something than just sit by the phone waiting for someone to call you. Be proactive, work hard, and success is there. It's not rocket science. It's just about having a solid system and plan and moving forward!

As always, if you need anything at all, I'm always here!